INDIGO & SALT
We create functional luxury work and travel accessories for professionals that combine refined minimalism with intuitive utility. We believe form & function don't have to be mutually exclusive.
Blu is for the indigo trade that brought the British to Indian shores and salt is for the salt tax that Mahatma Gandhi used to galvanize the people of India to fight for their freedom.
Blu Salt signifies our peaceful resistance to how luxury is defined today.
MINDFUL PRODUCTION – BUSINESS WITH A CONSCIENCE
We are indebted to the people who created our brand and products, and we are equally indebted to the global community that supports us.
MINDFUL CONSUMPTION – BUY LESS, DEMAND MORE
We owe it to our customers to produce products of exceptional quality, utility and beauty. It is the only way we should earn our income, and the only way we can consume intelligently as a society.
Our values define us. Our responsibility, as a collective, is in building a business model that incorporates social responsibility end-to-end to serve our collaborators, customers and society equally.
PRINCIPLES OF BLU SALT DESIGN
Our minimalist designs are highly influenced by Dieter Rams’ 10 Principles of Good Design.
- Intelligent simplicity: Each product should be surprisingly unassuming, surprisingly useful
- Understated beauty: Every design should be a haiku - pared down to its most essential lines
- Contemplative living: Each product should leave the world a little better for having been created