Philosophy

         MINDFUL PRODUCTION – BUSINESS WITH A CONSCIENCE           

We are indebted to the people who created our brand and products, and we are equally indebted to the global community that supports us.

MINDFUL CONSUMPTION – BUY LESS, DEMAND MORE

We owe it to our customers to produce products of exceptional quality, utility and beauty. It is the only way we should earn our income, and the only way we can consume intelligently as a society.

 

Our values define us. Our responsibility, as a collective, is in building a business model that incorporates social responsibility end-to-end to serve our collaborators, customers and society equally.