"It is not easy being green", so once said a wise frog (Kermit for those too young to get that reference).
To be different (and yes, ecologically sensitive) is not an easy thing to do. But when has anything worthwhile been easy?
To fight the good fight is not about convincing others that we are following the right path, but simply to be able to answer your own conscience. There is no more powerful motivator when you allow your inner voice to be full-throated. The calm and certitude that comes from following that quiet voice is worth the effort.